Tag Archives: Customers

The ‘Three Stages’ of a Consumer

February 12, 2013

In economics 101 a “consumer” is defined as anyone who purchases services or products for their own personal ‘consumption’. Services and products are for sale, consumers are in the market to buy services and products, so it’s just a simple matter of matching the two, right? In actuality, consumer buying behavior is a study all …
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How to Boost Positive Customer Feedback

August 27, 2012

  There are many ways to encourage client feedback. Surprisingly, both positive and negative reviews can be beneficial to your firm. A recent study conducted by Econsultancy, found that 68% of consumers trust reviews more when they see both good and bad scores. This study also revealed that bad reviews still produced a 67% conversion …
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How to Get Paid Straight Away

October 31, 2011

Most businesses function in a give and take fashion – while you may be providing a service, you are most likely always paying someone else to supply a service to you, and so on. This chain of supply and demand means that you understand the need to pay on time, and therefore, in theory should …
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How to Retain Good Clients

April 26, 2011

When times get tough, the cost of sales goes up. Potential clients are less likely to want to talk to a salesperson because they are in a fiscally conservative mindset. In recent months you may have heard the phrase “retention is the new acquisition”. This simply means you’re doing well if you can hold onto …
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4 Steps To Overcome Your Prospect’s Marketing Resistance

September 24, 2010

Every single day you, and most other people, are being bombarded with more than 3,000 marketing messages. They’re everywhere – on TVs and radios, on every shop front and advertising board, the sides of buildings, buses and taxi cabs, the bus stop, your newspapers, the movie you dropped in to watch, your email, even your …
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