Tag Archives: Entrepreneurship


Invest in Ingenuity

November 21, 2013

Ingenuity, creativity and innovation stem from our innate desire to create something new, something better. Discovering and offering the newer and the better is the lifeblood of small businesses. As managers, owners and leaders it is crucial that we encourage and support creativity and innovation in the workplace. Consider the services, leaders and products you …
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Be A Better Leader

October 24, 2013

  Everywhere we look; it appears that the most conventional ideas of a leader are shifting. In small businesses we are now seeing a very different model of leadership flourish. The traditional model is triangular with a ‘big chief’ at the top, supported by the base of lower to mid level employees. Today we are …
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7 Time Saving Strategies

October 17, 2013

No need to quote studies or research here – small business owners know how many hours they put in to their business. With the business up and running there are a few helpful ways to relieve the pressure and take a well-deserved breather. Delegate. This is a challenge for many small business owners. It is …
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The Elevator Pitch

September 5, 2013

  Ever been hit with a “What is it you do?” moment while sitting in a departure lounge, at a chance meeting or even in an elevator? Knowing you have ½ a dozen floors to describe your business model can be overwhelming and leave you mumbling out a stream of nonsense that in no way …
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Power of Video Marketing

August 22, 2013

The Power of Video Marketing Television commercials are considered the most effective advertising method – thus the high price of running one. This is not just because a lot of people watch TV – the medium itself engages more senses than radio or print and can make a greater impact on viewers. The internet has …
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Short Term Goals

August 15, 2013

Long-term goals are crucial for a successful business but short term goals help you reach them. For short-term goals to be successful, they must be achievable, encouraging and have realistic timelines. Short-term goals can cover daily, weekly or monthly timelines. We recommend adopting the S.M.A.R.T. method of setting short-term goals. Smart stands for; Specific, Measurable, Action-Oriented, Realistic and Time specific. Break …
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Making a Good First Impression

June 20, 2013

Making a Good First Impression A first impression can never be recalled. Yet most of us don’t seem to give it much thought or planning. Make a good first impression and both you and your company will be seen in a positive way; make a poor first impression and you may not get another chance. …
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The Elevator Pitch

February 19, 2013

          Ever been hit with a “What is it you do?” moment while sitting in a departure lounge, at a chance meeting or even in an elevator? Knowing you have ½ a dozen floors to describe your business model can be overwhelming and leave you mumbling out a stream of nonsense …
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Time Is Money – How to Avoid Working for Free

January 14, 2013

It might be part of your marketing strategy to offer free services, discounts and other ploys that are aimed at building a client base. These strategies are often time-consuming and with little tangible profit. While it’s natural to employ a few of them to stimulate activity, you should realize that success and profits won’t come …
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Overcoming Obstacles

December 10, 2012

Obstacles-they are unavoidable and at times seem never-ending. Piling up and suffocating businesses before they have a chance to breathe. But overcoming obstacles builds company culture, breeds character and ultimately separates the fleeting from the robust. Problems will be a regular part of life for any company; it is how you choose to handle the …
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