Tag Archives: Market Research

The Power of Word of Mouth

July 3, 2012

  In any client-based business, reputation is everything. The power of simple word of mouth can make or break your organization. Positive reviews not only improve customer retention but they can be also used in your marketing efforts to generate referrals and more business. Word of mouth is one of the most credible forms of …
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Measuring Client Satisfaction

June 11, 2012

  Firms can spend thousands of dollars on advice from consultants and business experts, but often the best advice is freely given by the people that matter most – your clients. When you ask a client to write several sentences about their experiences it is also a great way to test confidence in your firm. …
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Are You on Top of Your Competitors?

July 25, 2011

The internet has made it much easier to keep on top of your competitors’ activities with the spread of social media. Services for tracking mentions of a firm or personal name are available for many social media sites. Tweetbeep monitors Twitter and will tell you when a customer has had a good or bad experience …
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A Better Way to Conduct Market Research

December 27, 2010

The term ‘market research’ often invokes images of telemarketers and focus groups – mass media methods that cost a lot of time and money and are out of reach of the average small firm. The truth is that firm owners conduct market research all the time. At its most basic, market research is asking someone …
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