Tag Archives: Marketing


Power of Video Marketing

August 22, 2013

The Power of Video Marketing Television commercials are considered the most effective advertising method – thus the high price of running one. This is not just because a lot of people watch TV – the medium itself engages more senses than radio or print and can make a greater impact on viewers. The internet has …
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Thriving Business Leader Experience Promotional

May 24, 2013

Learn more about our Thriving Business Leaders Experience (TBLE) with this great audio presentation by Dale Garabedian and Sonja Fabbian of the Garabedian Group and Rick Solomon of Thriving Firm.

Managing Your Marketing Message

March 5, 2013

Business can be tough so when it comes to marketing it’s important to put your best foot forward. In small business marketing that “foot” – your message – is the first and foremost representation of who you are and what you do. Focus on it and apply some strategies to help you optimize the message. …
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The Elevator Pitch

February 19, 2013

          Ever been hit with a “What is it you do?” moment while sitting in a departure lounge, at a chance meeting or even in an elevator? Knowing you have ½ a dozen floors to describe your business model can be overwhelming and leave you mumbling out a stream of nonsense …
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Underestimating the Sales Cycle

January 22, 2013

The sales cycle, the process from initial client contact to final settlement of the account, has a deep impact on the success of your business. Businesses often underestimate the complex aspects of this cycle- the very cycle that converts your hard work into success. Three common mistakes are: Underestimating the length of time it will …
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Time Is Money – How to Avoid Working for Free

January 14, 2013

It might be part of your marketing strategy to offer free services, discounts and other ploys that are aimed at building a client base. These strategies are often time-consuming and with little tangible profit. While it’s natural to employ a few of them to stimulate activity, you should realize that success and profits won’t come …
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Developing Low-Cost, High-Impact Marketing Materials

December 3, 2012

Small businesses and start-ups are often faced with budgetary restrictions that can mean a constant tightening of the belt. Most businesses cut back on marketing in times of economic stress, but successful businesses know that smart marketing is the key to bouncing back. Cutting on costs does not mean cutting on quality. When times are …
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How Over-Networking Can Put You Under

November 12, 2012

Network too much? Doesn’t this go against everything a small business owner has learned?     In some ways yes – neglecting networking could be the start of a downward slide for a small business. In other ways it is important to know the difference between networking that serves its purpose and networking that drains …
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